![]() We shot one video, but when the time came for me to do the video for the second single, I had to be cut out. They had me traveling places to do instores, and my product wasnt even available in the store. The things that they were setting up for me I could have done myself. Jay-Z later explained that he thought he could do a better job of marketing his records on his own. In an unconventional move, Jay-Z then spurned the record contract he had long sought and left Payday Records to form his own label, Roc-A-Fella Records, with Damon Dash and Kareem Biggs Burke. The success of his street-level marketing led to a deal with Payday Records, which released his first solo single, In My Lifetime and its B-side I Cant Get wid Dat. He began selling tapes from his car with help from friend Damon Dash. Jay-Z then caught Big Daddy Kane s attention and toured with him they collaborated on Kanes 1994 posse cut Show Prove along with Wu-Tang Clan s Ol Dirty Bastard, Wu-Tang affiliate Shyheim, Sauce Money, and Scoob Lover. ![]() Reasonable Doubt was certified platinum by the Recording Industry Association of America (RIAA) and, 4 as of 2006, has sold 1.5 million copies in the United States.Ī critical success, it has been ranked on several publications lists of the greatest rap albums ever, while many hip hop fans have viewed it as Jay-Zs best work. It was promoted with four singles including Aint No Nigga and Cant Knock the Hustle. The album features mafioso rap themes and gritty lyrics about the hustler lifestyle and material obsessions. The album features production provided by DJ Premier, Ski, Knobody and Clark Kent, and also includes guest appearances from Memphis Bleek, Mary J.īlige, Jaz-O and The Notorious B.I.G., among others. ![]()
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